Yggdrasil advances further in Italy’s iGaming market via Microgame deal
Swedish online gaming solutions provider Yggdrasil has considerably expanded its reach in Italy after inking a software licensing and reseller agreement with the country’s leading gaming service provider, Microgame.
The new partnership will see 80 of the provider’s games from its award-winning portfolio made available to Microgame’s expansive operator partner network in the Southern European country.
Players in Italy will now have access to games such as the recently-released Lightning Joker, complete with the first-ever turbo spin and wins up to 10,000x stake, along with Multifly, and the medieval-themed, Arthur’s Fortune.
Microgame’s 37-plus operator partners will also be able to offer the wildly successful Vikings trilogy, including Vikings Go To Hell, Vikings Go Wild and Vikings Go Berzerk, as well as games developed via the provider’s flagship YG Masters program.
Splitz, Gigablox and Boost:
Additionally, games that feature Yggdrasil’s innovative new Splitz mechanic, including the premier titles Temple Stacks: Splitz and Neon Rush: Splitz, and, set to be launched on June 24, Lucky Neko, a classical Japan-inspired game complete with Gigablox, the supplier’s new feature that uses oversized symbols to pull in more paylines, will also be part of the integration.
If that wasn’t enough, Boost, the Cherry AB games supplier’s in-game promotional tool, will also be made available to Microgame partners in Italy.
Established presence:
Chief Executive Officer for Yggdrasil, Fredrik Elmqvist, used an official news release to comment on the new partnership that gives the company significantly more exposure in the Italian market, stating…
“Microgame is a leading platform supplier in Italy and through this partnership we will considerably expand our reach in the country together with its premium operator partners.
“Our games have already proven hugely successful with local players since we entered the market in 2017 and we are excited to be able to offer our portfolio to an even wider customer group together with Microgame.”
One of Italy’s most established brands, the Benevento-headquartered provider offers both retail and online end-to-end betting services to a large operator network including a range of casino and sports betting products. Its platform is customized for distribution in the country.
Chief Executive Officer for Microgame, Marco Castaldo, also commented on the collaboration, adding…
“By adding Yggdrasil’s leading content to our platform we will significantly enhance our offering with innovative and engaging titles that appeal to a wide demographic of players.
“Yggdrasil is one of the industry’s most prominent suppliers and we look forward to a successful partnership.”